Modern information and communication technologies provide a unique opportunity for the most effective solution for many healthcare needs of of Internet users. Technology helps to identify diseases, prevent them and provide opportunities for self-informed decisions on healthcare needs.
The current trend is that the sources of knowledge about medicine are gradually moving away from doctors and medicine: from SELF-CENTERED the knowledge is becoming ECOSYSTEMIC. Patients are not only educated in medicine, but they can vote “”with their feet”” to choose a competent physician or hospital.
The Academy of Preventive Medicine actively participates in developing technologies in the area of health and wellness. One of them is zdrav.kz, which is rapidly gaining popularity among broad Internet-user audience in Kazakhstan.
At Zdrav.kz we intend to provide credible information and in-depth reference material about health subjects that matters to many people in Kazakhstan and the other Russian-speaking countries. We aspired to become a source for original and timely health information as well as material from well known content providers. Our target audiences are general public and health professionals, mostly Russian speaking.
The Zdrav.kz content staff blends expertise in journalism, content creation, expert commentary, and medical review. And that, we believe, requires dedicated, full-time staff professionals with state-of-the-art expertise in publishing:
• Health news and resources for the public
• Health news and resources for health professionals
• Information on healthy lifestyle, dieting, stress management and longevity
• Up-to-date medical reference content databases, such as “”Medical Dictionary””, “”All About Diseases””.
• Latest news related to medicine and biomedical research
• Interactive tools such as “”Symptoms-on-line””, “”Food pyramid””.
We are dedicated to providing quality health information and to upholding the integrity of our editorial process. One of our priorities is to publish information about rating of hospitals and health specialists in Kazakhstan and neighboring countries. It will help our users to find their ways and make informed decisions on health-related issues.
We are committed to improving Zdrav.kz and will continue to publish highly informative content to help make people’s life better, to assist them find a way when faced with healthcare decisions, and to help them feel better about their health. We publish the latest information about biomedical discoveries as well as basic information on many healthcare topics that might be of interest to doctors, researchers and the other healthcare professionals.
In addition to zdrav.kz, Academy of Preventive Medicine is a major contributor in development of Symptomaster.com product. At the heart of Symptomater.com- more than 100 unique algorithms representing logical decisions on the interpretation of the symptoms of many diseases allowing users to make informed decisions. These algorithms can be presented in the form of web and mobile applications for Android and iOS. Integration with the resources of zdrav.kz, a popular medical web-portal enable users to identify possible causes of disease symptoms and to make informed and independent decisions regarding their own health. Zdrav.kz portal contains a wealth of information about thousands of diseases, pathological conditions, as well as about methods for their prevention, early detection and treatment.
Target audience for zdrav.kz and symptomaster.com are both healthy populations and people whose health is suboptimal. In addition, primary healthcare workers are also target users of our technologies. Such focus on primary care reflects current priorities in Kazakhstan healthcare system.
Thanks to resources such as zdrav.kz and symptomaster.com internet users in Kazakhstan are able to solve many common medical problems that do not require the participation of the medical professional or visit a medical institution. In more complex cases SmartHealth provides opportunities for informed and targeted search for assistance of a general practitioner or a specialist. In such efforts the users may be able to utilize our technologic resources allowing them to find needed healthcare organizations and medical professionals.
This approach will significantly reduce the burden on the health care system, promoting active participation of citizens in matters of their own health. Zdrav.kz and Symptomaster.com present technology solution aiming at having to provide accessibility and convenience in obtaining knowledge about medicine. In addition, this approach will greatly help in strengthening the primary health care due to the active participation of citizens in matters of health and enhance competencies of general practitioners.